CFO Studio Magazine with Dominic Caruso, CFO, Johnson & Johnson

8PM 4PM 22 WWW.CFOSTUDIO.COM Q4 2016 HOLLY HESS, Chief Financial Officer AOL and former SVP and CFO VERIZON WIRELESS “Verizon has assets outside of its wireless network ... things like network access, data, wireless device distribution, mobile identity, and their own video content, but what they didn’t have was a way to monetize those assets. AOL happens to have those assets and is a really good fit to unlock that value. [With brands like The Huffington Post and TechCrunch ], what AOL brought to the table was a state-of-the-art ad technology platform that can serve ads to audiences and monetize those, as well as a global sales force that sells to publishers and advertisers and sells that audience. ... Just as important, Verizon is a very big player, so we needed a partner that could handle the scale of Verizon to make that monetization happen, so it was a good match between the two companies.” KNOWLEDGE TRANSFER DINNER IN THE TOYOTA CLUB AND THE AFTER-PARTY The evening began with CFOs and guests sharing a convivial meal of steak and seafood, but as soon as the musical entertainment, Tramps Like Us, a Bruce Springsteen tribute band, took its place on the bandstand, the diners forgot about dessert and left their business personas behind. Music and dancing capped the day, and a surprise appearance by another Jersey native and rock ’n’ roll vocalist, Andy Zezas, CFO Studio’s publisher, brought down the house. organizations. Other heavy hitters included the director of cybersecurity for the New Jersey Office of Homeland Security and Preparedness, and the deputy head of U.S. Economics for Bank of America Merrill Lynch. In between the educational sessions, conference participants visited the CFO End Zone and met service providers Robert Half, Reed Smith, Dun & Bradstreet, Alliance Cost Containment, Tahas Technologies, and BC Compliance Group. A special appearance by Joe Klecko, retired defensive lineman for the NY Jets, sent a buzz through the lunchtime crowd. Klecko shook hands, took photos with CFOs, and signed autographs. A silent auction with autographed Jets memorabilia raised money for three of CFO Studio’s preferred charities. And at day’s end, more networking opportunities presented themselves at the taco station and the margarita bar during a Cinco de Mayo reception. As the business day morphed into evening, the football field beckoned, and although threatening weather changed plans for a celebration on the 50-yard line, many executives in business garb took a few minutes to memorialize the day with a selfie in the stadium or when walking across the field. Then it was time for the awards in the Toyota Club, where 12 exemplary CFOs were honored as award recipients (and 33 more as finalists) for knowing exactly what it takes to be successful CFOs in times that are uncertain, but exciting. C MANY EXECUTIVES IN BUSINESS GARB TOOK A FEW MINUTES TO MEMORIALIZE THE DAY WITH A SELFIE IN THE STADIUM