CFO Studio Magazine with Dominic Caruso, CFO, Johnson & Johnson

2PM 1PM 5, 2016. If you missed the day, a brief overview follows on this spread and the next four pages. Heavy Hitters What does it take to be a successful CFO in 2016? That question was addressed in multiple ways by presenters, moderators, and panelists during the 2nd Annual CFO Innovation Conference. Some invoked the volatility in the world that make forecasting and planning for global operations difficult. Some spoke of the need to build intracompany relationships and connections with venture capital and private equity firms. Some described how they protect assets from major business threats. Among the presenters were CFOs from the Federal Reserve System, from AOL, from SAP, and from other notable ROB KLEEGER, Founder–Managing Director, DIGITAL4NX GROUP, LTD. “These [cyber] breaches are happening for a variety of reasons ... The biggest threats that we see are the spearfishing, the socially engineered attacks, and it’s getting a lot more sophisticated. ... It’s not your firewalls, it’s not your antivirus. It’s your people and your process. ... You need to understand what those crown jewels are. ... What is it that your business has that if it fell into the wrong person’s hands could do damage? And oftentimes the damage is reputational, which is a lot more devastating than a financial loss. ... Depending upon whether there’s a merger event, corporate espionage is clearly going on. Some of it is state-sponsored but a lot of it is happening here in the U.S.” MICHELLE MEYER, Deputy Head of U.S. Economics, Managing Director , BANK OF AMERICA MERRILL LYNCH “It is an old business cycle in terms of the number of years, but it’s not an old business cycle in terms of the progress that we’ve made. Business cycles don’t just die of old age. You need something to spark the business cycle to turn. Historically that’s been an environment where the economy has overheated. ... I think in terms of our ability to generate more growth, I think it’s there. It will continue to be slow, we may continue to see only about 2 percent growth, but I certainly don’t see us tipping into recession yet because the typical signs of an economy that’s about to fall into recession are not being satisfied yet. That said, we do have to remember that we’re vulnerable…to shocks from abroad. ... Something can go wrong out of Europe, and through the financial system and through trade, it can dip the economy into recession. ... But I would argue we are not setting up for a recession.” Q4 2016 WWW.CFOSTUDIO.COM 21