CFO Studio Magazine 1st Quarter 2014 - page 43

1st QUARTER 2014
43
recycling loads are discharged onto the tipping
floor where a grappler loads the material into
metering bins that control the amount of ma-
terial that goes up the conveyors for sorting.
The optical sorting units separate the
various grades of commodities from the
solid-waste stream using a variety of menu-
driven sorting capabilities that rely on infrared
technology and high-speed cameras. The
sorter sends that data to 174 air jets and ex-
tracts the designated recyclable material from
the particular waste stream that Action has
chosen. Everything is programmed through
two large control panels to ensure each of the
85 conveyors, four sets of optics, magnets, and
two balers talk to each other.
“Ultimately what you are looking to do is
deposit less to the landfill,” says CEO Ron
Bergamini. “That helps the environment and
the community and at the same time helps
our customers that are becoming more so-
phisticated and sensitive to the environment.
The salable commodities are baled and
sold to a variety of brokers. Most of the
recyclables are sold to China where middle-
class citizens create demand for paper towels,
toilet paper, and other commodities. At this
point, China uses around two-thirds of the
United States’ plastic scrap each year, worth
several billion dollars.
The new facility gives Action the competi-
tive advantage to dig into the material and
pull out the different types of recyclable
commodities that might have ended up in the
landfill. Beyond that, the system is designed
to provide a healthy return to Action’s share-
holders as we reduce the cost of disposal and
increase sales of recyclable commodities.
Large customers, like hospitals and univer-
sities, have an Office of Sustainability whose
role it is to maximize its “green footprint.”
Action helps those customers achieve their
goals. But smaller customers also benefit by
being part of a future-looking system.
Garbage that would have been put into a
landfill would result in two costs: the cost to
the environment and the actual financial cost
to the company. Action takes that material
and turns it into a salable commodity, which
turns those costs into strong ROI for stake-
holders and increased recycling volumes for
its customers.
C
A Global Bank for Your Global Business
As companies expand their presence into markets outside the U.S., Chase has traveled with them— adding bankers
and products to our vast network throughout the world. If you’re seeking to grow your business globally, Chase can
help. We offer unparalleled global banking service and expertise for mid-sized businesses. Our bankers have the local
relationships and knowledge to help you consolidate and simplify your banking relationships wherever you operate.
Chase is here for you locally. Chase is there for you globally.
To learn more, contact Robert St. Jean, New Jersey Market President, Middle Market Banking at (973) 439-5106.
© 2013 JPMorgan Chase Bank, N.A. Member FDIC. Chase and J.P. Morgan are marketing name for certain businesses of JPMorgan Chase & Co. and its subsidiaries (collectively,
“JPMC”). Products and services may be provided by commercial banking affiliates or other entities. PA_13_192
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