CFO Studio Magazine with Dominic Caruso, CFO, Johnson & Johnson

EVENTS EXECUTIVE DINNER SERIES 36 WWW.CFOSTUDIO.COM Q4 2016 THE BUSINESS OF BUYING STICKINGTOA RELIABLEMETHOD FOR ACQUIRING AND INTEGRATING A BUSINESS IS THE KEY TO SUCCESS T hey say there’s more than one way to skin a cat, but when it comes to buying a business, it’s best to follow a tried-and-true formula. That’s the advice of Craig Steeneck, CFO of Pinnacle Foods, a branded foods company that has gobbled up four multimillion-dollar household names —Birds Eye andWish- Bone among them— in the past five years. “We have an acquisition manual that we call our ‘playbook,’ and every time we purchase and integrate a new business into our own, we use it.” Mr. Steeneck spoke on “Valuation and Integration —Keys to Successful Buy-side M&A” at a World-Class Companies CFO Dinner, part of CFO Studio’s Executive Dinner Series, held recently at Roots Steakhouse in Morristown, NJ. CFOs from select New Jersey–area companies attended the invitation-only dinner. Mr. Steeneck said his company has been “highly acquisitive” over the past several years, and “by sticking to an MO that has consistently worked for us, we continue to outpace our competitors in the industry.” He shared his recipe for success with dinner attendees, going through his “playbook” page by page, from beginning to end. BUSINESS DEVELOPMENT PARTNER The comments made by these guests are their own and may not reflect the opinions and/or policies of their companies or of CFO Studio and/or its promotional partners.