CFO Studio Magazine with Bernd-Peter Bier, CFO, Bayer

CONTINUED ON PAGE 4 CONTENTS 4th Quarter 2015, Vol. 5, No. 4 TRUST...A CFO! LEARN MORE AT WWW.CFOSTUDIO.COM 31 8 20 FEATURES 8 Cover Story: Scientific Method Taking inspiration from agriscience, CFO Berry Bier is trimming, tending, and growing Bayer’s U.S. subsidiary to reap rewards By Julie Barker 12 You Can’t Be Blind to Important Information A changing business model drives changing data needs at Hunter Douglas By Martin Daks 16 Bang the Drum Softly A new partnership between a music company and a software startup helps kids on the autism spectrum be more social By Julie Barker 18 Cast in a Different Mold Schooled in chemical engineering, Evonik’s CFO Burkhard Zoller learned technical controlling on the job—and liked it By Julie Barker 20 Q&A: Ascending to CEO A chat with Irv Rothman, President and CEO of Hewlett-Packard Financial Services Company Interview by Andrew Zezas 21 Business & Money Matters of interest to the CFOs we’re speaking with daily CFO STUDIO EVENTS 23 Global Expectations Setting up and growing a multinational business has its challenges: a World-Class Companies Executive Dinner discussion 24 Leading by Example Successful leaders have substance, integrity, and vision: a Small Market and Emerging Growth Companies Executive Dinner discussion 28 Everybody’s Business is Media The NBA scores with media, and other companies can too: a General Counsel Studio Executive Dinner discussion 31 Finer Things Keep Shining Through CFO innovators honored at a CFO Studio reception 4th QUARTER 2015 WWW.CFOSTUDIO.COM 3