CFO Studio Magazine with Bernd-Peter Bier, CFO, Bayer

FEATURED CFO BANG THE DRUM SOFTLY A NEWPARTNERSHIP BETWEEN AMUSIC COMPANY ANDA SOFTWARE STARTUPWILL HELP KIDS ONTHE AUTISM SPECTRUMBEMORE SOCIAL BY JULIE BARKER G lenn Turell works in an entrepreneurial environment. As CFO at Elias Arts Holdings LLC, his role includes looking at potential partnerships, mergers, and acquisitions for a company whose motto is “A more powerful way to use music.” Turell enjoys the TV show Shark Tank , and when he attended the CFO Innovation Conference & Awards last May at MetLife Stadium, he eagerly took a seat in the audience for the “Piranha Tank” session, where angel investors would judge the viability of four business ideas being pitched. After that session, he sought out the presenter of one particular pitch for funding, Mihai Dinulescu, and a partnership developed. Elias, with offices in New York and Los Angeles, composes and arranges custommusic for a wide variety of audio uses, including commercials, TV shows, and films, and also houses a world-class library of already prepared music and sounds available for commercial licensing. The company also creates sound identities, such as the “We Are Farmers” audio logo, or the tinkling tones that accompany Columbia Pictures’ logo at the start of that studio’s films. “I’ve always been interested in the effects of music on the 16 WWW.CFOSTUDIO.COM 4th QUARTER 2015 Glenn Turell, CFO, Elias Arts Holdings