CFO Studio Magazine with David Huber

4th QUARTER 2012 WWW.CFOSTUDIO.COM 5 I n a recent conversation about CFO Studio and General Counsel Studio , an executive asked me a question, in a tongue-in-cheek manner, that surprised me: “With all you’re doing to pro- mote CFOs and general counsels, are you still in the real estate business?” When that executive asked me this ques- tion, he did so with a broad smile that said: “I’m just busting your chops.” Given my 28+ years in corporate real estate and my two years in media, I took his question as a compliment. Interestingly, my answer may surprise you. I’ve always been in the client business, deploying real estate merely as a catalyst to achieve clients’ broader business objectives. So, I’ve never really seen myself as being in the real estate business in the traditional sense. In fact, many of our competitors would agree with that statement. For corporate occupants — the only entities Real Estate Strategies Corporation serves —we’ve always viewed real estate as a vehicle for our clients to achieve growth and profits. As a result, we see our role as aligning our clients’ leased and owned real estate in a manner that will mitigate risk, reduce cost, increase flexibility, and support exit strate- gies. Accordingly, we view our core business as utilizing real estate to serve our clients and accomplish their more important objectives. CFO Studio and General Counsel Studio have served Real Estate Strategies Corporation exceptionally well in providing vehicles to promote CFOs and general counsels at New Jersey- and New York-area companies — the very same people we seek to serve — as business and strategy thought lead- ers. So, are we still in the real estate business? Is our opening an office in Manhattan this month to serve our growing business there any indication? Let’s just say that we are still in the same business in which we’ve always been. This issue of CFO Studio Magazine is an exciting one! The cover story on Dave Huber and the PPACA is timely, as are the articles written by our columnists, Aldonna Ambler and Cindy Kraft, contributors Michael Hadj- iloucas and Emmalee MacDonald and CFOs Bert Marchio and Andrew Savadelis. The October CFO Studio Reception honoring Barry Rowan was a real blast. We expect to raise the roof at the CFO Studio Reception honoring Huber on November 28th. On an equally important note, by now, the presidential election has been decided and we know who will lead the United States during the next four years ... Heaven help us! I look to the day when presidential elections will no longer be about the least bad candidate or the one who will do less damage, but rather, about two, or even three, highly qualified, exciting and dynamic leaders, any one of whomwould be great for America. Some suggest that the next New Jersey Gubernatorial election will be like that, between current Governor Chris Christie and Newark Mayor Cory Booker. Now, that sounds like an exciting competition! PUBLISHER’S NOTE You’re Darned Right I’mStill in the Real Estate Business! Andrew Zezas, Host of CFO Studio, Publisher of CFO Studio Magazine @cfostudio Andrew Zezas, SIOR Andrew.Zezas@CFOstudio.com CFO S tudio – H ost & M oderator CFO S tudio M agazine – F ounder & P ublisher R eal E state S trategies C orporation – P resident & CEO Paulo Santos Paulo.Santos@CFOstudio.com 732-868-0000 x115 V ice P resident – O perations , T echnology & I nnovation Lorenz Capalad Lorenz.Capalad@CFOstudio.com 732-868-0000 x118 M edia M anager Custom publishing services provided by: Rufhaus Designs www.rufhaus.com 973-928-2183 Creative Director Jennifer Ruf Editors Julie Barker & Alex Palmer Advertising Sales John McNamara John.Mcnamara@CFOstudio.com 732-868-0000 x131 Advisory Board Tim Anglim YesCFO, Founder and President Michael Hadjiloucas EisnerAmper, LLP, Partner Bert Marchio Edge Therapeutics, Chief Financial Officer Larry Samilow Update Legal, National Director of Client Development Christopher Santomassimo Nicoll Davis & Spinella, Partner Andrew Savadelis Lumenergi, Inc., Chief Financial Officer Technical Review Committee Michael Eldredge American Sensor Technologies, Chairman & CFO Gerry Najarian Remington Group, Principal CFO Studio Magazine is published by CFO Studio www.cfostudio.com CFO Studio Magazine and CFO Studio are funded by Real Estate Strategies Corporation 3 Executive Drive, Suite 100 Somerset, New Jersey 08873 732-868-0000 x111 www.RealStrat.com Per copy price $12.95 Annual subscription (four quarterly issues) $39.95 This work is designed to provide practical and useful information on the subject matter covered. However, it is sold and/or provided with the un- derstanding that the Publisher, in its capacity related to this work, is not engaged in rendering legal, financial, accounting, or other professional advice to the reader. If any advice is required, the services of competent professionals should be sought. The Publisher specifically and expressly disclaims any liability that may be incurred as a result of the use or application of the information contained in this work, including any liability that may arise from the information written or provided by others that is published in this work. The opinions of those whose information may appear in this work does not necessarily equal the opinion of the Publisher.This magazine will not knowingly accept advertising that is in violation of any law. Contents © 2012 Real Estate Strategies Corporation. All rights reserved. Neither this publication nor any part of it may be reproduced in any form, by any means, without the prior permission of the Publisher. Postmaster: Send address changes to Andrew Zezas, Real Estate Strategies Corporation, 3 Executive Drive, Suite 100, Somerset, New Jersey 08873. ®