CFO Studio Magazine - Fran Shammo, CFO, Verizon

4th QUARTER 2014 WWW.CFOSTUDIO.COM 3 CONTENTS FEATURES Continued on page 4 ® 4th Quarter 2014, Vol. 4, No. 4 8 14 24 8 Cover Story: Funding the Future Verizon’s CFO Fran Shammo understands that sometimes the best strategic move is to invest capital in an idea that is out of your company’s comfort zone By Julie Barker 12 Reaching Further Shores INTTRAhas more than doubled its global market share since 2008 — and now CFO Valerie Rainey is helping to leverage its dominance By Alex Palmer 14 The Next Wave in Health Care Atlantic Health System’s Kevin Lenahan gets creative as the day-to-day realities of the Affordable Care Act emerge By Julie Barker 16 The CFO-CMO Relationship When marketing relies on data to target campaigns, there exists an important point of collaboration with finance executives 19 Business & Money Matters of interest to the CFOs we’re talking with daily 22 Q&A: The Operational CFO A chat with Anthony Piombino, chief financial officer of Kason Corporation Interview by Andrew Zezas CFO STUDIO EVENTS 24 The Legal Spend A discussion on managing legal fees and assessing the value that legal services bring to a company, moderated by Christopher Santomassimo, Esq. of Nicoll Davis & Spinella LLP; and Steve Mullin, CFO of The Dallas Group of America By Daria Meoli 27 The Board’s View of the CFO Caroline Dorsa, CFO of PSEG, leads a CFO Studio Executive Dinner discussion By Daria Meoli 28 Forging a Unique Path David Marberger, CFO of Godiva Chocolatier, shares personal philosophies for success at the CFO Studio Reception By Daria Meoli