CFO Studio Magazine with David Huber

4th QUARTER 2012 WWW.CFOSTUDIO.COM 3 CONTENTS Visit CFOstudio.com for a wealth of resources and insights into the challenges and opportunities facing CFOs today. Log on to find: • Industry News • On-Camera Interviews of CFO Industry Leaders • Upcoming Events Scan QR code and go directly to www.cfostudio.com on your smartphone COLUMNS 22 I Could Your Company loose Its Lease? By Andrew Zezas 23 I Career Corner: How to Win the Packaging and Positioning Game By Cindy Kraft 24 I Growth Strategies: A CFO Can Make or Break Planning By Aldonna Ambler INTERACTIVE ELEMENTS & EVENTS 20 I Person to Person: CFO Studio’s Reception honoring Barry Rowan, CFO of Vonage 26 I One-Question Survey. Also, what’s on the web at www.CFOstudio.com Become part of the CFO Studio Knowledge Registry to get free exposure, receive emails about CFO events and a FREE subscription to CFO Studio Magazine. CFOSTUDIO.COM  20 11 12 18 4th Quarter 2012, Vol. 2, No. 3 ® FEATURES 05 I Publisher’s Note By Andrew Zezas 06 I Cover Story: Steady in a Storm Dave Huber, CFO of Horizon Blue Cross Blue Shield of New Jersey, is navigating his company through a rapidly changing industry and positioning it for even greater success By Alex Palmer 11 I Q&A: The Accidental CFO Steve Mullin, CFO of Wurth USA, did not start his career with that role in mind, but through a mix of curiosity and capability, he has risen to the top Interview by Andrew Zezas; edited by Alex Palmer 12 I Seeing Through the Haze As 2012 comes to a close, CFOs are making informed decisions on health-care benefits and tax planning, but uncertainties remain By Julie Barker CFO 2 CFO 14 I How to Finance a Turnaround Steps for success in funding the restructuring of a company By Andrew Savadelis, CFO of Lumenergi, Inc. 16 I Raising Money as a New Company No EBITDA. No assets. No problem? By Bert Marchio, CFO of Edge Therapeutics 18 I Managing the Medical Device Tax How to prepare for the new sales tax, effective January 1, 2013 By Emmalee MacDonald, CPA, andMichael Hadjiloucas, CPA, EisnerAmper @cfostudio