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2012
Act, don’t react.
At Avis Budget Group, that statement is far more than
hopeful advice for the company’s millions of business and
leisure customers. Indeed, it’s a guiding principle for David B.
Wyshner, senior executive vice president and global chief
financial officer, who believes proper planning, especially in
the face of adversity, is the key to long-term success.
“There will always be difficult choices to make,” says
Wyshner. “Knowing when it’s time to make them can position
a company to weather a storm — and position it to do well
and succeed over a long period of time.”
“Being proactive is the only way to be,” he adds, noting that a
team that identifies a problem, works together to develop
alternative responses and acts quickly is the very definition of
effective management. It’s the strategy he has employed and
has instilled in every member of the Avis Budget financial team
since he joined the firm – then Cendant – in 1999. Wyshner, 44,
has been holding the financial reins at Avis Budget since August
of 2006; prior to that, he served as the company’s treasurer.
When Wyshner, the board of directors and shareholders at
Avis Budget – even the global marketplace – reflect on 2011,
they will collectively view it as a year of strategic action.
Strategic Thinking Helps
Avis Budget Group
Weather Financial Storms
Teams that identify problems early and can
act quickly to develop alternative responses
deliver effective management – and success.
By Bari Faye Siegel
Photos: Jolene M. Oldham