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www.CFostudio.Com / FALL 2011
in August of 2010, Real estate strategies Corporation
launched CFOStudio.com, an online venue deploying new
and traditional media to promote New Jersey chief financial
officers (CFos) as business and strategy thought-leaders.
within a year, 52 finance executives from New Jersey area
companies have appeared in CFo studio video interviews,
with more scheduled every week. many of our guests say
their CFo studio appearances have positively impacted their
careers—now, that’s cool!
the role of the mid-market CFo has changed dramatically
in the last 20 years. Let’s face it, most mid-market CFos are
really Coos, overseeing it, HR, sales, logistics, and more.
while the Ceo promotes the company, develops relationships,
and closes major sales, it’s often the CFo who runs the show.
what’s more, many CFos are feeling whiplashed by constant
changes, such as sarbanes-oxley, obama Care, dodd-Frank,
XBRL, carried interest tax reform, conversion from u.s. GAAP
to u.s. iFRs, and so on. Plus, because of increased industry and
legislative scrutiny, CFos must now contend with tremendous
professional and personal liability.
the CFo career path has also evolved in an unprecedented
direction. in a profession in which working at only a few
companies and retiring with a gold watch was, until recently,
the norm, CFos now expect to be in transition every 14 to 22
months. in fact, in a world so impacted by private-equity and
exit strategies, for today’s CFos, success often means working
one's way out of a job in a couple of years or just a few months.
And to find the next career opportunity and stay one step
ahead of the current over-supply of job competitors, CFos
must have an ever-widening array of skills and expertise in a
job market demanding narrowly focused experience; be
willing to take on interim jobs, short-term projects, and
consulting; continually manage transition; and engage in
constant self-promotion.
so, why CFO Studio Magazine …and why now? At Real estate
strategies Corporation, the majority of our clients are CFos.
And, despite the views of surrounding states, we feel that New
Jersey’s combined population of 8.8 million people, GdP of
$487 billion, over 1,100 corporate headquarters; 900 million
square feet of industrial real estate, and 300 million square feet
of office space make this state a corporate and economic
powerhouse! we believe that area CFos, those executives
who guide most of New Jersey’s economic power, would
greatly benefit from a regional conversation about how
they do what they do.
At CFO Studio Magazine , our objective is to foster intelligent
conversation within the New Jersey finance executive commu-
nity, providing insight into how CFos drive profits for their
companies, their investors, and other stakeholders. CFO Studio
Magazine, like CFOstudio.com, is a catalyst for the exchange
of ideas on how CFos perform profitably—not just for their
companies, but for themselves, their families, and their futures.
we welcome your thoughts and suggestions!
Regards,
Andrew Zezas, SIOR
Publisher – CFO Studio Magazine
Host & Moderator – CFO Studio
President & CEO – Real Estate Strategies Corporation
www.CFOstudio.com
www.RealStrat.com
CFO Studio Magazine –
Publisher’s Note
WELCOME TO CFO STUDIO MAGAZINE