CFO Studio Magazine with Richard Veldran

3rd QUARTER 2013 WWW.CFOSTUDIO.COM 3 29 12 22 FEATURES 05 I Publisher’s Note By Andrew Zezas 06 I Cover Story: Adding Value Dun & Bradstreet’s CFO Rich Veldran is on a mission to drive total shareholder return By Julie Barker 12 I Cultural Diplomacy His business is technology, his specialty is finance, but one of David Mudrick’s main jobs is helping Japanese and American executives learn each other’s management styles By Julie Barker 25 I Q&A: Disaster Recovery Marc Wolin, CFO and COO, Seneca Insurance Company Interview by Andrew Zezas CFO 2 CFO 18 I Benefits & Downsides The bottom line on health-care reform By Dave Huber, SVP & CFO, Horizon Blue Cross Blue Shield of New Jersey 20 I The Budget Road Trip It’s pointless to create a budget without a strategic plan By Lisa VanPatten, CFO, Kitara Media 22 I Effective Leadership The CFO’s job is to ensure organizational soundness By Joseph Dubow, Finance Executive 25 CONTENTS ® 3rd Quarter 2013, Vol. 3, No. 3 COLUMNS 27 I Small Business Stock How a CFO can use tax planning to attract investors By Michael Hadjiloucas, CPA and Emmalee MacDonald, CPA 28 I Communication Failure The pitfalls of delivering a speech or presentation to non-native English speakers By Marjorie E. Yuschak, CMA 30 I Making Acquisitions Get your own business in order before trying to buy another By Aldonna R. Ambler 31 I Setting Yourself Apart How to position yourself for the next career step By Cindy Kraft 32 I What’s It Worth? Your company’s owned real estate has four very different sale values By Andrew Zezas INTERACTIVE ELEMENTS & EVENTS Cover Photography: Peter Vidor 29 I Leadership as Service A presentation by Harald Henn, VP and CFO, Mercedes-Benz USA, at the CFO Studio Q2 reception 34 I Explore CFOstudio.com What’s on the web at www.CFOstudio.com